Wednesday, August 8th, 2007

Got Ice Cream?

Eva Longoria in the latest Magnum ice cream ad campaign.

Unlike stick figure Jaslene González, Eva Longoria has the kind of body that looks naturally thin without the help of fingers. And while Magnum ice cream may believe that Eva can save their plummeting ice cream sales, something tells me no one’s going to fall for this cheap attempt of marketing innocence and sexuality all in one package.

Not only does she appear to be as disinterested from the ice cream as a lesbian is from a penis, but exactly who is their target audience here? She lacks the warmth a child needs to be pulled in and the kind of desire in her eyes that would suggest dirty thoughts. Not buying it, literally and figuratively.

Eva Longoria in the latest Magnum ice cream ad campaign.Eva Longoria in the latest Magnum ice cream ad campaign.Eva Longoria in the latest Magnum ice cream ad campaign.

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